Customers today shop competitively and your competition has widened because of it. Now you're not just competing with the shop down the street or across town, but with the thousands of online shopping sites as well. All of whom seem to offer things customer want: reviews, comparisons, in-depth details--far more than a sales associate can remember. But online stores cannot put the product immediately into someone's hands. Delayed gratification is still the name of the game.
Give your customers all the information they demand while they're in your store and they can walk out with their purchase immediately. Let them see and touch the product, not just look at a picture of it, explore options and related items and read reviews with today's Interactive Digital Signage (IDS).
Satisfy their desire for knowledge while delivering instant gratification and you both come out ahead. Target messages based on their interaction and capture metrics to learn what customers
Don't drive your customers away by pushing boring content at them with one way digital signage. Instead, engage customers and let them interact, choosing what they're interested in, not what you want them to see. It's like having a giant smart phone in your store. And people like it.
Interactive Digital Signage can increase your in-store sales and improve customer service without increasing staff size when you:
Rather than waiting for a knowledgeable sales staff member, your customers can instantly find what they're looking for, research options and see what's in stock with a well-designed interactive digital sign program. You can also use IDS to:
IDS is great for your customer. But what about you? You get the all the metrics! Find out what people like, what captures their attention, which offers lead to sales. Real-time metrics let you test different content offerings and easily try out new promotions without a huge commitment. And with access to personalized information, you can easily offer a customer loyalty program.
When not being interactive with prospects and customers, IDS can still perform the usual signage roles with informative content. Use them like at traditional kiosk to provide information, show the local news and weather information and offer your digital catalog online.
Digital signage technology has advanced in many of the same directions as popular apps and games. You can implement gesture recognition so your customer doesn't even have to touch the screen. Use Bluetooth and RFID technology to offer truly personalized deals. Use multi-touch interfaces and make the interaction fun for your customers. Engage them--and they'll come back for more.