About LEVIA

Levia Technologies. is incorporated in March 2009 by a group of Experienced and Technology people in the field of I.T.
With vision to enable the customer with the latest technology along with wide range of
products and solutions.

Vision

To become world class, competitive and profitable I.T. Solutions company of international reputation.

Mission

To be a market leader in I.T Solutions by providing world class quality products & services at most affordable price with best support to the customers.

Marketing Philosophy

To provide the market with the best products in terms of the latest technology, competitive
prices and after sales service. In order to uphold this marketing principle.

LEVIA TECHNOLOGIES has embarked on two main
marketing channels:

  • PrimeBusiness Partner Network
  • StrategicAlliances – (OEM Partnerships)

LEVIATECHNOLOGIES markets its products in the local market through a chain of dealers
Prime Business Partners appointed exclusively.
With an emphasis on the importance of promotions to establish LEVIA TECHNOLOGIES’s
name in the market and to compete with other established names in India,
LEVIATECHNOLOGIES has laid out a comprehensive plan, which covers promotions through
one to one meetings and media to some extent.

Service

LEVIA TECHNOLOGIES also believes after sales services as key factors to be established and
as important as having a good products line up. That’s why LEVIA TECHNOLOGIES ensures
the service is providing at the earliest to give satisfactions to the customers whenever they
need assistance

We ensure these services through our:

  • 365 days 9to 9 support helpdesk to give service to customer at their comfortable time.
  • Remote manage services Infrastructure.
  • PAN India Support centers & RMA canters.

Levia Technologies is a one stop shop for Touch Screen Solutions, Consultation and
Distributor of Elo touch solutions. Levia Technologies have  office and warehouse  
with Assembly factory  in  Navi Mumbai, India.

Range of product lines include self-serve kiosks, integrated POS systems,
LCD displays, touch displays, customer displays, POS printers, and other relevant
peripheral accessory like cashdrawer , VFD  etc.

Levia Technologies  increasing the Industrial  community’s productivity by helping them realize and utilize maximum benefits by delivering superior quality & high performing products, delighting customers and developing sustainable business practices. Also now focus on public infrastructure projects where people rely on systems which working and helping them for ease of life.

Verticals like Smart Cities , Banking, Healthcare , retail, Hospitality , Transportation
etc where can solution get provided .

Levia Technologiesis dedicated to building long term relationships with customers, and to being known as the premier touch solutions company. The goal is steady expansion with profitability.

Product focus at Levia Technologies (Marketing Mix):

Set of actions or tactics that are undertaken at Levia Technologies to promote its brand and product in the market are broadly classified in 4 categories:

Product

Price

Place

Promotion

Activities undertaken in these areas help in increasing the market presence of Levia Technologies and making it a valued distributor of Touch computers.

1. Product

Levia Technologies deals in a wide array of products which include Touch monitors, Touch computers, Interactive digital signage. These products find application in

Kiosks:

point of information, self-service, transaction Point-of-sale: restaurant, retail, lodging, self-service systems

Industrial:

process & machine control, test & measurement, security & alarm.

Gaming / Entertainment:

Casino, lottery, bingo, amusement.

Medical / Healthcare:

equipment, hospital/doctor office system, patient care.

Financial:

banking, office automation, point of information.

Transportation

ticket machines, in-vehicle, infotainment system, Vehicle PC All products which Levia deals in are superior quality products. With features ranging from robust built, ability to withstand severe environment conditions, adjustment to changing light conditions, stable performance, sealable against contaminants, products offered by Levia are far more superior than those offered by the nearest competitor.

Service:

In addition to providing high-end products, Levia ensures hassle free functioning by having a dedicated “After-sales Support” team. All products distributed by Levia are ensured for quality. Every product undergoes quality inspection and any damaged good is returned to the OEM.

Currently, all products sold by Levia are under the brand name of Elo. However, in future Levia aims to co-brand all the products. They plan to put an additional Technologies” label on the products which they distribute. This would help in bringing more awareness of brand “Levia”.

Products:

which are offered by Levia come with a 3-5 years warranty. Some government projects comes under 7 years Warranty Any issue occurred during this period is taken care of by Levia. However, it may be noted that due to superior quality of products, number of complaints received are very few.

Places:

Being major distributor of Elo Touch in India, Levia Technologies caters to customer order from all over India. Currently, Levia’s market is concentrated in the Metros/ Tier-1cities,but by making use of extensive marketing programs Levia plans to enhance its customer base in Tier2 & Tier 3 cities as well.

Levia Technologies is headquartered in Navi Mumbai, and thus has a good presence in western part of the country. Of the entire sales generated, Western region has a share of close to 35%.Also in south and north rest 35% respectively

2. Price

Levia Technologies Elo Touch solutions has a little say in terms of price of products. Will try to optimise pricing where we have volume .
Levia combines orders from customers to take cost advantage in shipping and logistics. The cost advantage is then directly transferred to the customers.

3. Promotion

All promotional activities which Levia Technologies undertake, aim towards increasing the market presence of the company.
Activities which Levia Technologies can undertake include:

a. Direct Selling:

Direct selling is based upon person-to-person relationships in which the seller goes to the consumer rather than the consumer to a shop. Levia Technologies’ sales personal touch  the customer at customer’s office. He or she provides information about the product, how best to use it, why to buy it, which model is best suited to the customers’ needs etc. He/She can also use catalogues and brochures to show the customer other products available from the company, the prices and the range of styles and sizes available under sales kit The entire activity focuses on individual customers and their needs. Sales team receives training in the skills of direct selling.  Also push to solutions The starting point of the Training process is to identify the skills and knowledge necessary for sales team to carry out their role. They are then fully trained on all aspects of the product and in how best to satisfy customer needs. Product knowledge is particularly important so that the sales person can present the product’s benefits and functions comprehensively and answer any questions the customer may have. Vertical wise inside sales try to call engage and train customer about product .

b. Sales Promotion:

Sales promotion consists of a variety of incentive tools such as samples, free trials, price reductions, demonstrations, , offers, etc. In general, sales promotion activities work best in the short term to stimulate quicker and greater purchases by consumers, distributors or other members of the trade.
Levia Technologies can engage itself in various sales promotion activities.

C. Direct Marketing:

Direct marketing means that the company would directly approach the target audience, so that audience can communicate directly with the company. Direct marketing includes Direct mail marketing, catalogue marketing, telemarketing etc. 
Levia Technologies will make use of the above techniques to increase its presence in the market.

  • Directmail marketing: A mail is sent to the target audience providing theinformationrelated to product, its features, advantages and application in theindustry.Allpotential customers respond to the mail and later sales team can follow-up forfurtherprocess.
  • TelephoneSupport Line: A telephone support team can be established to provideongoingsupport to customer base and handles any enquiries they may have.
  • Cold-calling:Cold-calling simply means a telephone call or visit made tosomeonewho is not known or not expecting contact, often in order to sellsomething.Sales team at Levia Technologies can make cold call to potentialcustomers.
  • Newsletters & BLOGS : Levia Technologies can publish a newsletter, which can be directly mailed to existing and potential customers. It can used to communicate information about new products and promotions.
  • Catalogue Marketing: Catalogue Marketing is form of direct marketing where the seller prepares catalogues of products and sells directly to the customer. Levia Technologies can prepare a catalogue of all products under its umbrella. These catalogues publishes on website

d. Participation In Events:

Participation in regional, national and international fairs would be an excellent opportunity for Levia Technologies to attract new customers, to build company’s image, to present company’s business or products to potential and existing customers. These events can influence the customers by providing them the opportunity to live test the products.

e. Internet:

Internet marketing or online marketing refers to advertising & marketing efforts that use Web to drive the sales. Online presence is crucial for almost every company. Every company must find the right balance and harmony in on- and offline marketing and management.
Some of the widely used mediums include company website, social media, marketing through existing websites and making use of online directories and database.

1. Levia Technologies Web Page:

Levia Technologies website has benefitted Levia’s brand in many ways. The webpage has provided a means to promote the enterprise and helped in increasing customer exposure. Website is used by potential customers to get awareness of products offered by Levia Technologies. A database of all prospective customers is maintained which helps in lead generation.

2. Social Media:

Social media are Internet tools for sharing and exchanging information in the form of text, photos and videos. This media includes, blogs as well as social networking sites like Facebook, Twitter, LinkedIn etc. Levia Technologies has a dedicated page on Facebook and LinkedIn which provides information about products.

3. Marketing using existing websites

There area number of websites which cater to specific need of the customers. Websites like indiamart.com. Levia Technologies has registered itself with such websites. This helps Levia in increasing its reach.